Taking pride in wearing an 'old' C.P. Company jacket instead of one from the latest collection. 

This was Massimo Osti's aim when he decided to change the buttons on C.P. Company garments in the early 80's. From 1984 onwards buttons were stamped with the year of the collection.

Not only did this force people, in the years after they had purchased a piece, to admit that it was not from the latest collection. It also was a way for the same people to show in time that they owned something unique. A collector's item. 

After Osti left C.P. Company, the brand would continue this trademark for only a few collections before switching back to regular buttons for the 1999 collections. 

Source: Ideas from Massimo Osti (second edition) 

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